Preschool Equipment
Building a scalable design system for a beloved preschool furniture brand.
Industry
Retail B2B
Year
July 2015 – Mar 2021
Role
Design Lead
Building a scalable design system for a beloved preschool furniture brand.
© Preschool Equipment
Challenge
Two decades of brand equity. No design system, documented language, or connective tissue between touchpoints. PSE had earned its reputation; the infrastructure just hadn't caught up.
Contribution
Formalised brand language (typography, colour, art direction, tone of voice, marketing templates and 100+ icon library)
Website redesign, from user research and UX strategy through to wireframing and dev handoff, increasing conversion by 1.9%
Industry-first Lookbook publication, distributed biannually to 10k subscribers
Built small in-house marketing team, driving multi-channel content output and growing referral traffic by 29%
400% business growth over three years, recognised in the AFR Top 100 Fastest Growing Companies (2018)
Challenge
Two decades of brand equity. No design system, documented language, or connective tissue between touchpoints. PSE had earned its reputation; the infrastructure just hadn't caught up.
Contribution
Formalised brand language (typography, colour, art direction, tone of voice, marketing templates and 100+ icon library)
Website redesign, from user research and UX strategy through to wireframing and dev handoff, increasing conversion by 1.9%
Industry-first Lookbook publication, distributed biannually to 10k subscribers
Built small in-house marketing team, driving multi-channel content output and growing referral traffic by 29%
400% business growth over three years, recognised in the AFR Top 100 Fastest Growing Companies (2018)
Made Rupert