© Preschool Equipment
Challenge
Two decades of brand equity. No design system, documented language, or connective tissue between touchpoints. PSE had earned its reputation, but the infrastructure hadn't caught up.
Objectives
Design System
Establish a unified visual and verbal language through a scalable system of components, patterns, and guidelines.
Digital Presence
Re-design the core buying experience to reflect brand quality and improve conversion.
Team Capability
Build in-house marketing expertise to execute a consistent, multi-channel strategy.
Audience Engagement
Establish direct lines to customers through editorial and community content
Formalised the brand language through a comprehensive system spanning typography, colour, imagery, and tone of voice.
Built a unique 100+ icon library.
Created foundational token and component libraries, along with design guidelines.
Conducted user research to understand buying patterns and decision drivers for school administrators and educators.
Re–designed the website end-to-end, improving information architecture and conversion flows, and delivered production-ready specs to the development team.
Recruited and mentored a small in-house marketing team to own content strategy and campaign execution.
Developed multi-channel digital marketing templates.
Launched a biannual lookbook publication distributed to 10,000+ subscribers.
Milestones
Website Performance
Increased conversion by 1.9%, improved session duration by 27%, and reduced bounce rate on high-traffic pages by 14.5%.
Content & Growth
Grew referral traffic 29% as content marketing infrastructure matured.
Business Recognition:
In 2018, PSE achieved 400% business growth and was recognised in the Australian Financial Review's Top 100 Fastest Growing Companies.
