Made Rupert
Industry
eCommerce, Marketplace
Role
Product Design
Year
Mar 2020 – Oct 2023
Made Rupert
A 0-to-1 platform connecting Australian’s to locally made furniture and homewares.
Industry
eCommerce, Marketplace
Year
Mar 2020 – Oct 2023
Role
Product Design
A 0-to-1 platform connecting Australian’s to locally made furniture and homewares.
© Made Rupert
Challenge
As COVID took hold and markets closed overnight, makers lost their primary way to reach buyers. Global platforms were no longer accessible, and local journals weren't built to sell. There was a gap for something curated, shoppable, and distinctly Australian.
Contribution
Founded and led from the ground up including; research, identity, platform design, and operational systems
Conducted 80+ structured interviews to map user needs, directly informing the prioritisation of 8 core platform features
Designed and launched a Shopify-based marketplace supporting multi-vendor listings across 240 SKUs
Built a modular design system spanning digital and print, with templates for editorial, events, and campaigns
Developed a content marketing strategy, achieving a 43% open rate and 19% click-through rate
Implemented fulfilment and CRM workflows to support day-to-day operations as the platform scaled
Challenge
As COVID took hold and markets closed overnight, makers lost their primary way to reach buyers. Global platforms were no longer accessible, and local journals weren't built to sell. There was a gap for something curated, shoppable, and distinctly Australian.
Contribution
Founded and led from the ground up including; research, identity, platform design, and operational systems
Conducted 80+ structured interviews to map user needs, directly informing the prioritisation of 8 core platform features
Designed and launched a Shopify-based marketplace supporting multi-vendor listings across 240 SKUs
Built a modular design system spanning digital and print, with templates for editorial, events, and campaigns
Developed a content marketing strategy, achieving a 43% open rate and 19% click-through rate
Implemented fulfilment and CRM workflows to support day-to-day operations as the platform scaled
