Modscape
Industry
Modular Construction
Role
Product Design
Year
Oct 2023 – Nov 2024
Modscape
End-to-end digital and brand overhaul for a modular construction firm.
Industry
Modular Construction
Year
Oct 2023 – Nov 2024
Role
Product Design
End-to-end digital and brand overhaul for a modular construction firm.
© Modscape
Challenge
A tech-driven brand disrupting the construction industry. Held back by leaky enquiry funnels, fragmented touchpoints, and a digital presence failing to convert.
Contribution
End-to-end website design, from research and sitemap to Figma prototypes and agency handoff
Enquiry form UX redesign, increasing total web enquiries by 108%
Nurture flow optimisation via Google Analytics and Salesforce, growing high-value leads by 11%
Brand refresh across digital and physical touchpoints, creating a consistent experience from EDMs to client handover documentation
Targeted content strategy, growing email subscribers by 20%
Tokenised design system to support ongoing consistency across the product
Challenge
A tech-driven brand disrupting the construction industry. Held back by leaky enquiry funnels, fragmented touchpoints, and a digital presence failing to convert.
Contribution
End-to-end website design, from research and sitemap to Figma prototypes and agency handoff
Enquiry form UX redesign, increasing total web enquiries by 108%
Nurture flow optimisation via Google Analytics and Salesforce, growing high-value leads by 11%
Brand refresh across digital and physical touchpoints, creating a consistent experience from EDMs to client handover documentation
Targeted content strategy, growing email subscribers by 20%
Tokenised design system to support ongoing consistency across the product
