© Modscape
Challenge
Modscape was at an inflection point. They had a new manufacturing facility, advanced robotics capabilities, and a growing team. Yet their sales funnel lagged behind – sluggish lead captures and siloed workflows were creating a fragmented buyer experience. As product designer, I established clear buyer journeys, refined and standardised communications, and created a seamless handoff between teams.
Objectives
User research
Map buyer personas and decision journeys
Information Architecture
A transparent end-to-end process with clear phases, gates, and touchpoints.
Journey mapping
Repeatable workflows that guide both buyers and internal teams through each stage.
Durable Artifacts
Templates, documentation, and frameworks that can scale.
Milestones
Enquiry Optimisation
Designed a new enquiry flow that increased online conversions by 108.3% and 11% growth in high-value leads.
Content & Reach
Created a targeted content strategy, growing email subscribers by 20.1%.
Adoption & Scale
Implemented new team workflows, improving collaboration and customer handoffs between sales and design.
Design System
Built a tokenised design system to support ongoing consistency across digital touchpoints.
