Ready Media

Role
Design Systems Lead
Year
Oct 2025 – Present
Industry
Marketplace / Saas

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Ready Media

Ready Media

Building an AI-ready design system for a property marketplace and SaaS product.

Building an AI-ready design system for a property marketplace and SaaS product.

Industry

Industry

Marketplace / Saas

Marketplace / Saas

Year

Year

Oct 2025 – Present

Oct 2025 – Present

Role

Role

Design Systems Lead

Design Systems Lead
Industry
Marketplace / Saas
Year
Oct 2025 – Present
Role
Design Systems Lead

Building an AI-ready design system for a property marketplace and SaaS product.

Live project

© Ready Media

Challenge

Challenge

Years of technical and design debt had left Ready Media Group’s design system with low adoption and fragmented workflows. With a re–platform in motion, I stepped in as Design Systems Lead to rebuild the architecture from the ground up.

Objectives

Objectives

Brand alignment

Consistent design language across 6 products and 5 marketing sites.

Context as infrastructure

Structured meaning embedded across the full product lifecycle.

AI–ready workflows

Cross–functional processes built around AI from the start.

Accessibility by default

WCAG 2.1 AA compliance baked into every component.

Design-code parity

Shared version control and governance to improve velocity, speed and consistency.

Actions

Discovery

  • UX/UI audit for 3 live products.

  • Facilitated discovery workshops across product, engineering, marketing, and creative teams.

  • Conducted competitor analysis.

Proposal

  • Modeled ROI projecting $458k savings in annual resourcing.

  • Created a delivery roadmap in Jira.

  • Presented insights to leadership

Foundation

  • Designed a 3-tier token architecture

  • Built 4 Figma libraries (tokens, components, icons, patterns)

  • Established the canonical source of truth in Github and Zeroheight

AI Integration

  • Built a shared repo, turning organisational knowledge into AI-readable infrastructure.

  • Championing AI adoption across the organisation, including weekly workshops to grow AI-literacy and embed new workflows.

Discovery

  • UX/UI audit for 3 live products.

  • Facilitated discovery workshops across product, engineering, marketing, and creative teams.

  • Conducted competitor analysis.

Proposal

  • Modeled ROI projecting $458k savings in annual resourcing.

  • Created a delivery roadmap in Jira.

  • Presented insights to leadership

Foundation

  • Designed a 3-tier token architecture

  • Built 4 Figma libraries (tokens, components, icons, patterns)

  • Established the canonical source of truth in Github and Zeroheight

AI Integration

  • Built a shared repo, turning organisational knowledge into AI-readable infrastructure.

  • Championing AI adoption across the organisation, including weekly workshops to grow AI-literacy and embed new workflows.

Milestones

Milestones

Brand Language

Validated the design system's UI and component language through a new product feature, which has now been shipped.

User Insights

Established a user feedback loop by connecting Mixpanel to a shared Claude project, allowing teams to query live behavioural data and feed discoveries back into a shared intelligence.

Pilot

Currently running a multi-stage pilot program to test the new design system across one live product.

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